Client: Scenario Ink
Focus: Concept, Creative Direction, Design, Illustrations, Technical Strategy, Frontend Development, Backend Development, Logo, Photography Service, Branding Strategy
Scenario Ink was developed out of the need to help professionals in harms way. To better prepare them for what they will encounter out in the field or in theater.
When going through training, Scenario Ink saw the large hole of realism that happens on the range or in a kill house. Yes, while going man on man with simunition is just about as authentic as a training you can do, it is not economical enough nor logistically possible to do 100% of the time.
That's where KVP came in. We worked with the Scenario Ink crew to understand all the nuances that went into the high speed low drag world of the operator. We developed visual assets, logos, online sales infrastructures, and a simple strategy that could be easily followed over and over again, for repeatable success.