Client: Kole Swimwear
Focus: Concept, Storyboard, Photography, Creative Direction, Logo Design, Branding Assets, Technical Strategy, Marketing Material
Working with Kole, we wanted to stay true to their roots of being an outdoors brand dedicated to the women of true sports. As a proud Hawaiian, the owner wanted to honor and share a part of her heritage that made her the successful woman that she is today.
In Hawaii, the locals spearfish with just a pair of fins, a mask and a three barbed pole spear (three prong) “kole,” a marine reef fish that is largely unknown to the public but is in fact the prized snack of family gatherings and weddings.
We created a brand and logo that would be a nod to those in the know with a tribute to the delicious flavor of the kole and Kole's high quality and affordable priced swimsuits that you can't just have one of. You keep going back for more.