Client: Jack Rabbit Outdoors
Focus: Concept, Creative Direction, Design, Illustrations, Technical Strategy, Frontend Development, Backend Development
We partnered with Jack Rabbit Outdoors to rebrand their 2017 complete overhaul. With that came an opportunity to design custom merchandise– shirts, hats, collectibles, and gear for those on the go. Using a mix of clean designs and outdoor lifestyle graphics, we helped the brand create new exclusive merchandise to open up revenue opportunities for the company. The collaboration yielded an increase in sales of merchandise from the previous year and sold 85% of their SKUs.