Italian Custom Bikes

Client: NERO

Focus: Concept, Creative Direction, Design, Illustrations, Logos, Store Branding, Packaging, Technical Strategy, Frontend Development, Backend Development

Working with the crew at NERO, we learned about the Italian bike culture and all the potential their custom high performance shop had. We rebranded the look and feel of the shop, store, and website to match the quality and output that these artists were producing.

Their new business cards, options list, build sheets, store layout, checkout experience, and online portal were all designed to be congruent and seamless no matter what entry point the customer came into.


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